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Theo is all of us.

Our customers, most importantly.

That means you, and you, and you, and you...

But it’s also our clients.

We created Theo to serve our client, Rogers Communications. Importantly, we’re not an “in-house” agency. In-house agencies can lack the tension—the outsider’s perspective—that so often leads to the best ideas. But our “beside house” proximity to each other means we can talk more often and more easily by walking across the street.

And ourselves.

Theo is a team of thinkers and doers (both are critical!) curated from WPP network agencies Mindshare, TAXI, and john st. We are dedicated to helping our client become the most loved brand in Canada.

Who we are

Theo is a team of thinkers and doers (both are critical!) curated from WPP network agencies Mindshare, TAXI, and john st. We are dedicated to helping our client, Rogers Communications, become the most loved brand in Canada. We put experts in strategy, creative, CX, digital, social, CRM and, crucially, media at the same table to create more powerful, more seamless work that serves our customers better.

Founded in 1992, TAXI is a North American brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. We put people at the centre of everything we do, which allows us to build meaningful human connections for brands and deliver real business value for our clients.

Mindshare was born in Asia in 1997. Our values of speed, teamwork, and provocation propel us forward, and we believe everything begins and ends in media. We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020 – basically the best media agency in the world!

Founded in 2001 (joining WPP in 2013), john st. is one of Canada’s most consistently recognized agencies. We exist to make our clients’ brands unignorable by giving them purpose and order, delivered through meaningful experiences. We also love dogs.

Theo is people*. And like all people, we want to do things and make things that we’re proud of. Things that people take note of, talk about, like, and appreciate.
Ideas that make people laugh or cry or even just go . Ideas that make people act. We do that by speaking to people as people.

It’s not complicated, but we can sometimes make it complicated. Or we can forget who we are actually talking to .

They are people who are just trying to make it through the day or the week, dealing with the challenges that life throws at them every day—

Kids .
Bosses .
Traffic .
Health .
Money .

That’s the real challenge. How do we get through all that and speak to them in a meaningful way?

That’s what the best ideas do.

And that’s what we try to make.

Let’s get to know one another.

We work fast. Start up fast. Partly because that’s the speed that every business is working at now, but also because it leads to less second-guessing and better work. We’re a one-team one-dream kind of place. So if you think that we might have a lot in common, we’d love to meet you.

Don’t see a posting below that suits your expertise? Drop us a line anyway – we’re always looking for new friends.

[email protected]

This isn't “goodbye”, it's more of a “see you later”.

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